Business

Setting up a business

• Introduction to business

• Dynamic markets

• Customer needs

• Market research

• Business types

Creating a product or service

• Product vs service

• Invention vs innovation

• Product design

• Logos

• Packaging

Selling a product or service

• Methods of production

• How it’s made!

• Promotion

• Pricing strategies 

• Distribution 

E-commerce

• Websites

• Apps

• Social media

• Trend, fashion and fad

• Bricks vs clicks

Running a business

• Recruitment

• Organisation 

• Job types

• Motivation 

• Finance

Wider world

• Environment

• Ethics

• Big companies

• Pressure groups

• Technology